Celebrity Endorsements of Skin Care Products.
We are all now aware that Teri Hatcher, that Desperate Housewife hottie, had a beauty endorsement deal. Teri signed an exclusive $2.4 million contract with Hydroderm, a line of anti-aging skin care—but then she endorsed City Lips’ lip-plumping gloss. Hydroderm was not too happy about this, and sued her for $2.4 million plus damages. This had me wondering:
Do you think celebrities really use the products they endorse? Or is it all about the money?
My celebrity patients expect a great deal of “swag”. Now, for us non-celebrity folks who do not understand “urban speak”… the word swag is: promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts.
May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.
The chief difference between swag and regular merchandise is that its purpose is not to make a profit, but to promote the band/label, and reward its supporters by giving them something cool and unique.
Let’s use it in a sentence, shall we? “I picked up some great swag at the concert last night.” Those well heeled celebs who attend the annual Oscar Awards get “Swag Bags” with some of the priciest jewelry, electronic gadgets and yes the elite “Skin Care” products.
How about this…? Last year a very well known Hollywood legendary star gave away her swag bag to an adoring fan. That fan, an industry make-up artist, then told ALL her friends, clients and internet fans that she uses this celebrity’s favorite moisturizer and then started an EBAY auction selling all of these “celebrity owned” items at a ridiculous price. Mind you, this famous celeb didn’t even look in the bag, never mind the issue of endorsing any of the products it contained.
The elite skin care and the upscale skin care product that will most certainly always be found in the possession of the celebrity crowd. They always seek out the most exclusive or “in” brands. Generally speaking, you too should pamper yourself with the best you can afford. Try to find a testimonial though from someone with your skin type, age and lifestyle rather than say a “Jessica Simpson”. At Jessica’s age, a little more attention to hygiene and a lot less junk food would do wonders for her complexion. Over the years I have found that “beauty secrets” of the stars, ARE truly kept secret. It’s very competitive out there in Hollywood and few want to share with you their unfair advantage.
Copyright © Dr. Roy Shapiro *Money and Celebrity Endorsements of Skin Care Products*
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